Boston SEO Service | Local Search Consulting

• 70% of consumers trust reviews posted online in making purchasing decisions / Neilsen study
• First thing consumers see researching your company online in Google is your rating (good or bad)
• Do you know what consumers are saying about your business online?

The online landscape has seen a dramatic shift in the emphasis of reviews on the reputation of any company brand. A recent well published study by Neilsen reinforces the pivotal influence that online reviews have on consumer purchasing decisions. The ratings and feedback posted within online reviews can literally make or break a local business.

As seen in the chart below, the second most important factor that survey respondents cited in their purchase decision is the reviews posted by other consumers. An overwhelming 70% of consumers trust online reviews they read in determining whether to do business with a company or not. This makes these reviews the most powerful form of marketing any local business can do and is in control of. This reputation factor even overshadows the ranking that your company has on Google. Given the choice between doing business with a company at the top of page 1 with poor or no reviews and another competitor ranked below it but with a five star reputation, the consumer will always prefer to

Reputation Marketing

Facts

•  70% of consumers trust reviews posted online in making purchasing decisions / Neilsen study

• First thing consumers see researching your company online in Google is your rating (good or bad)

Problem

• Do you know what your customers are saying about your company online every week?

• Do you know how your online reputation stacks up against your direct local competitors?

• How many new potential customers are rejecting your business due to reading bad or no reviews?

• Are you proactively managing your online reputation by design or just reacting to random reviews?

• If your business has a top 5-Star rating, are you broadcasting your great rep everywhere online?

• Is all your staff fully educated & trained about the vital importance of a strong reputation?

Solution

• Building a 5 Star reputation & Leveraging that reputation best way to dominate your local market

• Monitor your online reviews on a regular basis to know what your new prospects are finding

• Establish a reliable system for collecting positive reviews & broadcasting them all over internet

• Setup a 5-star reputation focused culture in your business through employee training and testing

Benefits

• Finally be in full control of and proactive about your online reputation instead of just reactive

• Setup branded central review portal to channel reviews through to control the flow of reviews

• Promote your positive reviews online to give new customers a reason to do business with you

• Get immediate email notification of any negative reviews to engage & satisfy unhappy customers

• Get weekly/monthly online review reports scraped from web to always monitor your latest ratings

Bottom Line

• If you don’t have a plan and system in place to build a 5-Star reputation, it won’t happen on its own!

• Let us help you develop, manage, and market a 5-Star online reputation that generates new pre-sold leads and loyal customers

• Treat every customer like they are a direct influencer of your online reputation & the owner’s mother

One of the biggest challenges for any local business is standing out from your competition. Many of the major online classified ad sites allow a type of ad to be submitted which is:

• Visually appealing and attention grabbing
• Properly showcases your services
• Compels the reader to take action generating more leads for your business

These are called animated graphics ads and are well kept marketing secrets. A very small percentage of businesses leverage this advanced type of ad since they are unaware of how to design them. That problem has just been solved for you. Furthermore, these graphics ads can be made clickable so they direct the reader straight to your website or videos.

So, sit back and take a visual tour of the stunning portfolio of graphics ads we designed for our clients and which can be custom designed for your business within 4 – 5 days. Now that you know what is possible, the days of submitting boring ineffective text ads should be in your rear view mirror.

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There has been an explosion in the number of websites appearing on the internet with blogs. You’ll notice that even major corporations and publications like People Magazine, Wall St Journal, Martha Stewart and Ford Motor Company have taken advantage of the WordPress website platform to develop their websites. matheson Cory Chase There is no small coincidence that there are an estimated 12,000 new websites created everyday with WordPress usage showing exponential growth. Many site owners are even converting their older, existing website from other platforms like HTML, Flash, etc to WordPress for SEO and easy maintenance purposes.

The popularity of WordPress has many solid reasons behind it including:

• WordPress is very user-friendly enabling blog owners to easily update their sites
• WordPress is accompanied by a rich set of free plugins that provide any functionality you’d ever need ranging from easy setup for shopping carts, SEO, social network (Facebook, Twitter) integration, comment filtering, etc
• There are a wide variety of free website templates (known as themes) to suit every preference and application
• Google love WordPress sites since they contain the proper internal elements Google expects to find in well structured sites making high rankings more possible
• Google also loves sites that publish frequent fresh content which is easy to do
• Most website hosting companies offer free access to WordPress

We have over four years of experience developing websites using WordPress including every aspect of site setup, development, optimization and maintenance including:

• Conversion of existing Flash website onto WordPress platform
• Selection and registration of keyword-rich domain names which Google shows a preference for
• Securing a web hosting account with WordPress facilities
• Installation of WordPress on your business domain
• Selection of professional WordPress site themes to suit any purpose or business application
• Installation of well-established WordPress plugins to implement SEO support, FaceBook/Twitter integration, contact forms, etc
• On-Page SEO Optimization of Website
• Installation of Google Analytics or a similar website traffic tracking system to gain insight into the sources and activity of your site’s visitors
• Content setup and ongoing site update management

You can select from any combination of the above WordPress site setup services to suit your needs. Please feel free to contact us for a custom quote

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Imagine being able to directly reach all your customers in less than an hour and for less than the cost of a cup of coffee. Email marketing make this possible and has many advantages:

• Don’t have to spend money on over-priced newspaper ads or direct mail
• Have the ability to setup a weekly or monthly business newsletter to build rapport, trust & loyalty
• Can notify customers of upcoming sales, events or coupons to encourage repeat business
• Opt-in and opt-out options which help you to maintain a fine-tuned list of prospects and reach only the ones genuinely interested in your offerings.
• Create custom email lists and select each one of your targets based on geography, age, income, spending, and many other parameters.
• Special tools are available to measure promotion results through open rates, click-through rates and conversion ratios

Recent surveys of the retail industry statistics support this emerging marketing trend:

• 87% of consumers say email marketing has impact on their purchasing decisions (Forrester Research)
• According to Direct Marketing Association research, email marketing outperforms all other direct marketing channels generating an ROI of $43.62 for every dollar spent on it in 2009.
• Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall
• 46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year
• 7 of 10 restaurants said they are actively looking to establish some kind of email database (National Restaurant News)

So, with industry statistics and benefits like that as motivation, the only question becomes not whether you should cultivate your own business email campaign, but why you haven’t started already?

We have the skills and knowledge necessary to help your business leverage the full potential of email marketing to drive more traffic and sales to your site. We offer the following specific services to accommodate your needs:

• Integrate an email capture form on your website
• Implement creative strategies to build up your email list quickly
• Setup a double opt-in email sign-up to comply with Can-Spam Act
• Setup a monthly e-newsletter (Note: client provides newsletter content)
• Setup a customer email survey/li>

In their quest to provide a more personalized and custom user experience, Google has recently integrated another section to the page one search results. Known as Google Local Maps or Google Places, the intent of this section is to accommodate the increased trend in searchers relying on search engines to reveal local products and services. In the past, you needed to enter the name of your city or town to locate the best and closest “Main Street” merchants for pizza, plumbing or dentists. Well, entering the town is no longer necessary. Just try entering any of these keywords into Google to prove this to yourself. To enhance the results, Google has displayed and oriented these Google Local Business Listing results on a map (refer to the diagram above).

The good news is that this presents another opportunity to showcase your business on page one of Google and improve the visibility of you website and business. As with the Local SEO results, there’s a right and wrong way to submit this Local Business Listing (LBL). Furthermore, merely having a LBL does not ensure high placement into the 7-Pack (top 7 listings) which are the only ones actually visible on the prime Page One section.

In optimizing a website to rank well for the traditional organic Local SEO listing section, a strong emphasis is placed upon presenting 100% unique content to Google. There has always been speculation that Google has a duplicate content filter to guard against displaying websites that scrape or mirror other content and don’t provide any additional value to the searcher. However, with the Google Local Maps Listings, the opposite logic holds true.

To ensure that only legitimate, reputable and popular local businesses are showcased in its Local Maps Listing section, Google places an emphasis on finding as many identical references of that local business as possible. So, the criteria for qualifying for a top Local Maps slot become finding a businesses’ exact same profile (address, phone number, company name) on many trusted business and local directories, review sites, personalized maps, local publications as possible. These are known as citations which are the equivalent of backlinks in the natural SEO world. Furthermore, as would be expected, a high number of customer reviews from independent sources contributes to increasing the ranking of a Local Business Listing. Both direct reviews submitted to Google Maps and indirect review found on sites like SuperPages and CitySearch are critical to have.

As with the organic listing Page One section, there’s certain practices and features which Google expects to find to secure a spot in the 7-Pack box. As with Local SEO, we have the ability to reverse engineer and dissect the Listings well positioned in the 7-Pack. We can leverage the same citation and customer review strategies which these businesses employed to achieve these coveted rankings. Such proven techniques as increasing the content density of your listing as well as the citation and review count will be pursued to advance your local listing.

Google Local Maps Listing Setup – $699 Fee

(Note: Photos/Videos Creation Extra Fee)

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Structure LBL content & submit Google LBL Listing using selected keywords
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy (citation/review submission work not included)

Optimize Existing Google Local Maps Listing & Conduct SEO Campaign – Contact Us For A Custom Quote

• Research 7-Pack Google Local Business Listing competition
• Research optimal keywords and categories for Google Local Business Listing
• Beef up existing Local Business Listing content
• Create & submit business photos & videos (extra fee)
• Establish Google LBL direct customer review submission strategy
• Establish ongoing & indirect customer review citation strategy
• Establish customer-generated Maps referencing Google LBL
• Ongoing monthly web references/backlink campaign via Web2.0 website properties

It’s critical to know exactly which local online searchers you want to attract to your website.  This is a common mistake many business owners make with online marketing. You wouldn’t place an ad in AARP magazine looking for first-time home buyers. Online marketing is no different.

So, to help properly position your website for your intended local search market, as a seasoned Boston SEO service, we strongly suggest conducting a target keyword analysis to establish the foundation for our professional local SEO campaign. This includes performing an in-depth analysis of your website’s structure to ensure it is search-engine friendly and contains all the essential elements that Google is expecting to find. Finally, we closely examine the competing websites that are ranking in the Top 10 positions for your local niche. From this in-depth competitive analysis, we can gain valuable insight that is important to your website. To begin with, success leave clues and we can reverse engineer the strategy those top rankings sites used to achieve their rankings. Secondly, we can learn which specific search terms have the smallest barrier to entry enabling your site to also achieve the coveted page one rankings.

Our Boston SEO rates for conducting these comprehensive analyses for you are as follows:

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