Mobile scratch cards is a cutting edge strategy developed in 2013 that enables a local business to setup their own custom branded digital scratch card which is mobile phone friendly. This strategy is very versatile in that it allows you to decide the following parameters:
- How many times anyone can play per day
- The percentage of people that play who can win
- The discount or promotional giveaway that someone wins
- The website or coupon page which winners get redirected to
- A one-time Big Winner prize and percentage of players who win
So, for example, a mobile scratch card campaign can be setup in which players win 20% of the time, a big winner of a major discount or giveaway wins one of out 100 times or 1% of the time and for which people can only play once per day or once per week.
There’s no substitute for a demo. With that in mind, we have setup a simple scratch card demo which alternates between a winning play and a losing play. On a desktop computer, simply hold your mouse down and scratch of the card. On a smartphone, just use your finger to scratch off the card on your screen. Feel free to click on the winning or losing ticket to see how winners and losers are redirected to separate website pages which you are free to define. Simply refresh the page after each scratch off to play again. Click the link below to play:
This innovative strategy can be structured so your business wins every time someone plays. If someone plays and loses, they can be directed to sign up to your email or SMS list to receive a token discount on their next visit to your business. If someone plays and wins, they have to visit your business to redeem it such as a free desert or meal discount. The end result is that you either grow your email/SMS list or increase visits to your business for each person that plays.
Feel free to contact us so we can help you brainstorm on the best strategy to use in leveraging custom mobile scratch cards to grow your business.